Frito-Lay
Halloween 2023

For this program our clients tasked us with concepting and designing a 360 program to lift chips sales around the Halloween season. As chips don’t have a natural role to play in the spooky season, we tapped our strategy team for some tasty data nuggets. They came back with the insight that, spicy foods and scary movies are both scientifically proven to release a hit of dopamine. With that in mind we partnered with Amazon Prime Video and their collection of scary movies to pair perfectly with our line up of spicy chips. To plus up the program further we came up with the Boo Bowl, an innovative, jump scare resistant, movie snacking companion.

MY ROLE: Concepting, design, art direction

ADD’L CREDS: Matt Brinker (Creative Direction) Ash Roy (Concepting) Ike Peters (Concepting & Copywriting) Diana Cooper (3D Concepting & Structure)