Frito-Lay
Halloween 2023

For this program our clients tasked us with concepting and designing a 360 program to lift chips sales around the Halloween season. As chips don’t have a natural role to play in this season, we tapped our strategy team for some tasty data nuggets. They came back with the insight that, spicy foods and scary movies are both scientifically proven to release a hit of dopamine.

We came up with the Boo Bowl, an innovative, jump scare resistant, movie snacking companion. To bring our creation to life, we partnered with Amazon, a one stop shop for streaming, sales, production, and distribution.

Our team created the visual identity for the program, the in-store execution and partnered with the Frito-Lay internal team to create additional assets needed for the Amazon launch.

MY ROLE: Concepting, design, art direction

ADD’L CREDS: Matt Brinker (Creative Direction) Ash Roy (Concepting) Ike Peters (Concepting & Copywriting) Diana Cooper (3D Concepting & Structure)